Aside from DTC brands, there has been a slower adaptation of e-commerce from retailers and shoppers alike. That is until the pandemic hit.
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As demand from marketers grows, publishers will start to take more control of their contextual ad revenue stream.
Advertisers want buyers to tweak plans much more frequently, that means longer hours and a growing drain on buyers.
AT&T was building its advertising business around the triumvirate of DirecTV-WarnerMedia-Xandr. Now it is considering removing two of those...
Mastering an Amazon advertising strategy has never been more critical for brands than it is now. In March, the pandemic rapidly converted a...
NTWRK president Moksha Fitzgibbons will talk with Brian Morrissey about the future of livestream shopping, including how habits are changing due to the pandemic and the evolving role China fills. RSVP to join the live discussion on Sept. 11 beginning at 12 p.m. ET.
A number of direct-to-consumer startups have reported huge revenue growth during over the past several months, in some cases acquiring double or triple the amount of new customers that they did during the same period last year. Now, their focus is on keeping those new customers. Even though retention is important for DTC startups year-round, it is especially so during the pandemic, as more customers are buying certain types of products online for the first time.
After nearly half a year of closures due to the Covid-19 pandemic and a public campaign coordinated by industry professionals, estheticians are finally allowed to return to work in New York.